Malibu Rum Price Guide

Malibu is the most widely known coconut “rum” on the market and can be found behind most bars in the country. While technically it is a rum-based coconut liqueur, Pernod Ricard, the parent company, refers to it as “coconut rum” in any location where the legal threshold for defining rum is not strict. Easily identified by its white bottle, Malibu can be found behind most bars in the USA and many worldwide.

Malibu Rum Price List 2022

Below is the list of Malibu prices along with bottle sizes and ABV:

Malibu Original Caribbean Rum
1.75L$19.99 -$31.99
Malibu Black
Malibu Pineapple Rum
Malibu Mango Rum
Malibu Strawberry Rum
Malibu Passion Fruit Rum
Malibu Banana Rum
Malibu Lime Rum750ml$11.99-$21.9921%
Malibu Watermelon Rum750ml$11.99-$21.9921%

Is Malibu Rum Worth the Price?

It’s worth is subjective. If you’re just trying to grab something cheap and easy to make mixed drinks for the beach or a pool party, Malibu is fine. For anyone looking to build out a home bar, explore cocktail making, or just enjoy a quality coconut rum cocktail, Malibu isn’t essential, and there are better options. Malibu isn’t really a coconut rum, but a coconut-flavored, rum-based liqueur. This means it is lower proof and has a lot of added sugar. If you want a coconut rum that isn’t sweetened and doesn’t sacrifice ABV, Koloa is a Hawaiian brand that makes a coconut rum bottled at 40% ABV.

Alternatives to Malibu Rum at a Comparable Price


While I covered a few alternatives to Malibu’s flavored offerings in the previous section, here I’ll stick to products that are a good alternative to the Malibu Original coconut rum.

  • Blue Chair Coconut Rum

Owned by country music star Kenny Chesney, Blue Chair has quickly become a household name in rum due to its affordable price point and decent quality. This is not as overwhelming with the coconut flavor; this is a more subtle flavored rum. It’s bottled at 26% ABV. Blue Chair also makes white rum and banana-flavored rums as well.

  • Parrot Bay Coconut Rum

Owned by Captain Morgan, Parrot Bay is basically a ripoff of Malibu. It has a similar flavor and a similar price, but some people prefer it. If you see it for less than Malibu rum, give it a shot. Captain Morgan also makes their own coconut-flavored rum branded as Captain Morgan. It’s bottled at 21% ABV.


  • Koloa Kaui’i

A Hawaiian coconut rum, this is probably the best option out there for quality. It’s bottled at 40% ABV. This is actually rum, not a coconut rum liqueur. Real, fresh young coconut, toasted coconut, and a hint of cocoa round out the beautiful flavors of this rum.

Reviewed: Malibu Rum Product Line

Malibu Caribbean Rum with Coconut, 4 bottles
  • Malibu Original

Their original coconut-flavored rum liquor is bottled at 21% ABV. This is the world’s best-selling coconut rum, and it is advertised as “Sunshine in a bottle.” While not a bad product, many bartenders prefer to seek out other brands, and those in high-end cocktail establishments often choose to create their own coconut infusions rather than use Malibu.


  • Malibu Lime

The logical next step for Malibu after the success of their original product was the addition of lime. After all, you put the lime in the coconut. This bottle is reminiscent of coconut water with a big squeeze of lime, and I even prefer it to the original Malibu. I think this is the best of their product line. It’s bottled at 21% ABV.

  • Malibu Strawberry

Malibu Strawberry is the newest flavored addition to the Malibu line. It starts with classic Malibu, triple distilled from molasses, then shipped to Canada where it is blended with strawberry liqueur and bottled at 21%. It’s not a terrible option if you go for sugary fruit-flavored liqueurs, but I prefer fresh strawberries and unflavored rum.


  • Malibu Pineapple

In the mood for a Pina Colada but don’t feel like doing all that work? All out of pineapple juice? You can mix classic malibu with malibu pineapple for a pina colada flavored treat. It’s not bad, but if you’re looking for a pineapple rum, try Plantation Stiggins Fancy Pineapple, a far superior product.

  • Malibu Passion Fruit

Bottled at 21% ABV, this bottle brings the tart punch of passionfruit to any cocktail. As with most of their flavored offerings, I prefer using real fruit. Even Passoa or another passion fruit flavored liquor is an improvement over this bottle.

  • Malibu Mango

Another flavored offering from Malibu, sticking with the tropical theme. Bottled at 21%, I prefer to use real mango in a cocktail and mix it with a higher proof white rum.


  • Malibu Tropical Banana

As with the others, this is bottled at 21% ABV.  Imagine those banana-flavored candies melted down and blended with cream, and that’s essentially what this is. I doubt this bottle has ever seen a real banana, but that artificial banana flavor can be right up some people’s alley. For those who prefer something a bit less Wonka, try Tempus Fugit Creme de Banana or Giffard Banana Du Bresil.

  • Malibu Red

Malibu Red is a coconut liqueur that is bottled at a higher ABV than the other Malibu liqueurs. It gets its extra kick from the addition of tequila. Malibu Red mixes rum, tequila, and coconut flavorings to create something a bit different than the usual coconut rum.


  • Malibu Black

Malibu Black is a higher proof version of the original Malibu. Bottled at 35% ABV, but with the same coconut flavor, this bottle is a serious upgrade over the original Malibu. It almost drinks like a real rum, albeit heavily sweetened.

Cocktails with Malibu

Pina Negroni

  • 2 oz Plantation Stiggens Fancy Pineapple Rum
  • ¾ oz Malibu Black
  • ¾ oz Campari

Stir, strain, and garnish with dehydrated pineapple.

White Negroni meet Piña Colada

Poor Man’s Pina Colada

  • 1.5 oz White Rum
  • 1/2 oz malibu Lime
  • 1/2 Pineapple juice

Top off with soda water and stir gently.


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