How Jagermeister is Dealing with Fireball’s Challenge
One of the best-selling liquor brands in the world is Jagermeister. Since 1935 it has consistently been a favorite of hardcore and casual drinkers who just want a good time. But don’t look now as the brand is being threatened by a relatively young whiskey, Fireball. The spicy cinnamon-flavored Canadian whisky has been heating up…